So last week, I talked about some tips for choosing maternity and nursing wear that you won’t hate to wear after one year (as well as some hacks for making non-specialty store clothes work for you).
Well, here are my Top 5 favourite online stores (both local and abroad) where I got some of my most-loved outfits that I wore throughout my pregnancy and breastfeeding journey, as well as a few buyers tips!
The Owls Well Shopping Guide: Top 6 Best Online Maternity and Nursingwear Retailers
Uniqlo is a Japanese brand and their clothes are generally affordable, well-designed, and their online store has impeccable customer service. In Singapore, Uniqlo offers free delivery for orders above SGD60.
I love the Uniqlo Airism Bratop range (both the tanks and camisoles). They’re also super-smooth and designed to wick sweat away from the body, which makes them ideal to wear during pregnancy and breastfeeding days. The material stretches well and doesn’t lose its shape even after being used as nursing tanks – wore them underneath everything and just pulled down the neckline for easy access to the milk bar.
I also liked their Relaco 3/4 shorts for lounging around the house. These are wide leg, super soft cotton trousers with an elasticated waist which are very stretchy and comfortable. I wore these as pyjama bottoms for the duration of my pregnancy, and they never lost their elasticity!
Buyers note: Look out for the frequent sales and online exclusive offers – the Airism range frequently goes on sale for at least 20% off!
If you like cutesy and girly Korean and Japanese fashions, and you want to stock up your wardrobe with a few basics that won’t break the bank, Mummy’s Secret is a great little online store with fast and efficient service.
I got some really cheap and cheerful cotton basics from here – leggings, shorts as well as tunic tops and casual dresses which are all a steal between SGD6-25.
Buyer’s Note: Make sure you pay attention to the sizes and the dimensions of the clothes on each page before buying because the sizes do vary. It is also worth opting for courier delivery for a flat fee of SGD$6.
Dote is a homegrown maternity and nursingwear label by a local fashion designer mom and is my go-to online store when I’m looking for something pretty and special.
Some of my favourite tops and dresses are from Dote, and they still come out to play even though I am no longer breastfeeding, just because they are so lovely and flattering to the figure!
What I particularly like about Dote is that all their maternitywear converts into nursingwear so that they can be worn post-pregnancy – and that their nursing access openings are extremely cleverly hidden in a variety of different ways.
Buyer’s Note: The clothes from Dote are a little more pricey but they are beautifully made and wash well, so keep an eye out for their frequent end of season sales and discount codes!
I do believe that Mothers En Vogue is one of the first homegrown maternity labels in Singapore and for a long time, they did corner the market with their range of fashionable maternity officewear.
I find their designs in jersey fabric a little too clingy for my taste in general but I do like their cold weather range. If you need one or two items for travel, the Mothers En Vogue knit sweaters, tunics and long-sleeved tops are great value, especially if you pick the designs that will allow you to breastfeed discreetly. Their shorts and jeans are pretty comfortable too!
Buyer’s Note: Although the cotton jersey fabric used on most of their designs is very soft and comfortable, they do fit snugly to show off your figure and baby bump. If you prefer something less clingy, pick their ‘slouchy’ styles are more airy. The clothes are also quite pricey, but sale section also gets updated very often, so check back often!
5. J Crew
With flat fee shipping from the US for a mere SGD14, you can really get some great bargains from the J Crew sale section, where everything is 75% off or more.
Their maternity pull-on shorts are super comfortable, wash well, and won’t hurt you with zips and buttons. I have also heard good things about their jeans (although I don’t own any myself).
Buyer’s Note: Don’t bother looking at the regular-priced clothes section unless you are prepared to splurge. The prices will make you gag.
If you like trendy and reasonably priced European fashion, Next is where you gotta go for simple, clean designs in beautiful fabrics. They also have a very nice selection of very flattering maternity swimwear and they also stock the popular and stylish maternity brand, Mamalicious.
Buyer’s Note: Delivery to Singapore is free for orders about SGD50. Not all the maternity clothes are suitable for breastfeeding, so do check the description carefully.