Pretty things from Alfie de Meow

I am a real sucker for pretty things that have just a touch of quirkiness thrown in, which is why I was absolutely over the moon when Elaine from Alfie de Meow got in touch with me to ask if I would like to pick a few favourites from her webstore!

Alfie de Meow, named for the intrepid little calico kitten that Elaine rescued from a drain that was running underneath her family home, is a homegrown jewellery label stocking cat-themed pieces, most of which are handmade by Elaine herself.

Since Alfie (or ‘Chairman Meow’, as Elaine calls her) is the shop’s muse, 10% of all merchandise sales are donated to local independent cat welfare charities such as the Love Kuching Project. This year, Alfie de Meow is supporting CATSI, a non-profit group which helps pay for the veterinary bills of rescued cats via a crowdfunding platform.

Pretty things + local mumpreneur + social responsibility = three times win!

Alfie de Meow carries a lovely selection of vintage and handmade jewellery as well as other handmade items such as cat collars (from a collaboration with Gooodcatcollars), trinket holders and camera straps. I had a really hard time choosing my favourites – there were just so many lovely things!

I have been on the lookout for a good and sturdy camera strap, so I was very pleased when Elaine sent me wonderfully comfortable camera strap with a cute design of black cats dancing to music. I love it so much! The strap itself is thick, soft and flexible, and is reinforced on both ends with leather. It’s very well-made and best of all, it sits well and doesn’t leave marks on my neck.


Vintage and Handmade Pretties

I also chose a couple of brooches from the store to add to my collection of pins. The first is a sweet, handmade wooden brooch, the Cat Stare wooden brooch in vintage chevron from the Adopt-a-cat collection (you can see it in the picture above). The laser-cut wooden brooch is satiny smooth to the touch and the lovely handpainted chevrons in gold, black and white go really well with all my outfits.

The second pin I fell in love with is the Calico Kookie Cat, a handmade pin from eco-friendly bioresin, from the Curiokitty collection that you can see in the picture below. I like the way that the colours mix together in the eco-friendly bioresin which is all cast by Elaine in her workshop. The sweet little gold-tone ribbon detail adds a subtle sparkle. I have a soft spot for calico cats because they remind me of the Aged P, who used to keep one which was named “Meow-mee”. We still refer to all calico cats as Meow-mees in our family!

Elaine also has a marvellous selection of vintage pins in store as part of the Sophisticat collection, and she threw in a vintage gold-tone brooch of a cat teasing a bird as a special surprise for me. Thanks, Elaine!


In memory of Meow-mi and Poppy

I also picked out the quirky looking Catch That Fish! necklace featuring a cheeky little cat tormenting a goldfish which reminded me of the Outlaw’s black cat, Poppy, who used to catch frogs from the garden pond and leave them on the doorstep as tributes.

As you can see, Little E really liked the necklace too, and since it is made out of hardy and indestructible acrylic, I’ve been letting her wear it when we go out and it makes her feel really special! I think it would be cool to get matching mother-daughter jewellery!

All jewellery from Alfie de Meow comes in a very nice little cotton drawstring bag, great for gift-giving, but also protects each piece and helps them retain their lustre and shine.

All the jewellery in store is very affordable – everything is under SGD$50 – and would make great stocking stuffers during the upcoming holiday season. Elaine also holds two-day workshops where one can learn how to cast and create jewellery from bioresin, which would be a fun holiday activity for teens!

Something Special for Owls Well Readers: From now until the 20th November 2015, Alfie de Meow is generously offering a 15% storewide discount for Owls Well Readers! Just enter the coupon code ‘OWLSWELL’ at checkout for the discount to be applied to your order! Woohoo! 


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